Elements and Performance Criteria
- Identify sponsorship opportunities
- Potential sponsors are targeted on the basis that they would be appropriate partners to the program.
- A rationale for sponsoring the program and/or activities is developed which achieves a balance between the sponsors' requirements and the program goals, and benefits to the sponsor and program.
- Feasibility of sponsorship opportunities is confirmed by research and analysis.
- Mutual benefits are itemised and list of targets is developed.
- Community, cultural and equity requirements in the group operations are considered in developing list of targets.
- Prepare and deliver sponsorship pitch
- Contact with potential sponsor is made in accordance with program and enterprise procedures and guidelines.
- The best interests of the program, group and agency are maintained in sponsorship approach.
- Presentation support materials are prepared with appropriate accuracy, style and degree of information.
- Presentation and approach demonstrates an understanding of and respect for sponsors' business, and shows how sponsorship will be mutually beneficial.
- Outcomes of any prior sponsorship arrangements are appropriately included in pitch and negotiations.
- Presentation is followed up in a professional manner that preserves the integrity of the negotiations.
- Successfully negotiate sponsorship deal
- Terms are agreed which satisfy both the sponsor and the program and the associated agency where appropriate.
- Nature of sponsorship and of the benefits to the sponsor are expressed in explicit terms and understood by both parties.
- Commitments under the sponsorship arrangements are clearly identified to assist maintenance of relationship.
- Maintain sponsorship deal
- Legal, financial, cultural, ethical, equity and other requirements are met throughout the sponsorship period.
- Commitments under the sponsorship arrangements are met promptly and benefits are delivered to the sponsor as agreed.
- Role of sponsor in supporting program/project is recognised in literature, reports and on-site as appropriate.
- Timing for the start of discussions to extend or complete the sponsorship is identified.